The Book

For 20 years Rethink has been fiercely independent and has developed a tool or two (or 55) along the way. We wanted to share those tools with not just the creative industry, but industry in general. In ‘Rethink the Business of Creativity’ we share some of our best creative tools for creating great work that gets results, through a culture that prioritizes people, product and profit, in that order. Illustrations were done by many Rethinkers, including myself to highlight the importance of each tool.