Domestic violence is a problem that hides in plain sight. And due to the pandemic, it’s risen 30% in Canada, causing an increased demand for YWCA services.

So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.

YWCA Wall For Women
YWCA Wall For Women URL Drop Down
Art Direction
Abrie Miller, Nada Hayek
Emily Betteridge, Thom Peters
Creative Directors
Sheldon Rennie, Jordon Lawson, Leia Rogers
Ola Volo
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