A&W Brand
Refresh
Creative Director: Alex Bakker, Bob Simpson
Designers & Art Directors: Mark Mabey, Justin Kowalczuk, Brie Lim Abrie Miller
Motion Designer: Leigh O’Neill, Jesse Shaw
Creative Content Lead: Abrie Miller
Writer: Jordon Lawson
Typography: Letters from Sweden
Illustration: Rami Niemi
Photographer: Clinton Hussey
In 2024 we launched a full brand refresh for A&W. During the creative development I served as the bridge between the brand’s heritage and it’s future, using my deep knowledge of our visual history to help shape the brainstorming and development of our new look. I also led the evolution of the look of their food.
Since the brand launched I’ve been taking those big-picture ideas and putting them into practice, evolving the photography and food styling across everything from mass campaigns and motion work to the tactile details of packaging and POS kits. This is a snapshot of the work that’s been done.
WORK SINCE THE LAUNCH
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WORK SINCE THE LAUNCH ✳︎
A&W Food In Motion
While working on the brand refresh is was clear a new approach to food was needed in terms of how it could show up in video, it was a time of experimentation and play while building a cohesive brand identity.
With: Shanghoon, Free Society, Didier Charette and Carton Rouge
Awards and Recognitions
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Gold | Design | A&W Brand Refresh
Gold | Strategy | Piri-Piri Potato Buddy Burger -
Bronze | Brand Identity