WestJet came to us looking for an update to their entire image library. We wanted the images to feel relatable and authentic, with a sense of warmth throughout. This led to a 6 day shoot, with 3 aircrafts, 2 airport days and a night shoot in the lounge. There were 60+ talent and we strove to find real families and friends wherever possible.

Photographer: Noel Hendrikson
Support Photographer: Chris Hendrikson
Creative Director: Jake Hope, Abrie Miller
Art Director: Abrie Miller, Haluka Yagi
Park Productions