YWCA Wall For Women
Muralist: Ola Volo
Art Director: Abrie Miller, Sheldon Rennie
Writers: Jordon Lawson, Emily Betteridge, Thom Peters
Creative Director: Leia Rogers
Domestic violence is a growing problem that hides in plain sight. So to break down the walls of hidden violence, we painted an unignorable wall of hope beside one of Vancouver's busiest transit hubs.
The Wall for Women, painted by world-renowned muralist Ola Volo is public art with a hidden message.
Within the artwork, we hid five domestic violence statistics that are activated when someone takes a photo of the mural. The URLs take the photo-taker to a custom designed landing page with more information about domestic violence and the option to donate to the YWCA.
Awards and Recognitions
-
Shortlisted | Outdoor: Not for profit
-
Merit | Interactive, Online & Mobile | Digital Installations
-
Top Cause
Gold | Martech | Social Causes
Gold | Engagement | Social Causes -
GOLD | Public Service | Experiential | New Item
-
Environmental
-
Experiential/Event | Single
Pro Bono Digital Advertising | Single
-
Complete Environment Design | Single
-
Silver | Best Experiential Engagement
Bronze | AToMiC Social
Bronze | AToMiC Engagement
Bronze | AToMiC Idea -
Bronze | Public Service | Out of home, Ambient
-
-
Bronze | Creative Effectiveness in Advertising Public Service
-
“Advertising and Promotion" textbook